The Coronavirus pandemic will leave a huge mark on the history of our civilization. We can surely conclude that the world has been divided into ‘before’ and ‘after’. People acquired new habits and their consumption behaviour was also changed. The pandemic became a catalysator of engrossing growth of eCommerce, meanwhile making ‘Digital’ and ‘Contactless’ became synonyms with ‘Safe’.
New ‘post-pandemic’ customers feel more confident buying online than their ancestors. Moreover, their expectation of buying experience is no longer differentiated by offline/online salesPosted: September 02, 2022